Straz Center For The Performing Arts

I was part of the Walker Brands team tasked by the David A. Straz, Jr. Center For The Performing Arts to help reexamine, redefine and communicate its brand. After 25 years as the Tampa Bay area's premier performing arts center, the directors felt it was time to let more people know about the unique breadth of experiences patrons can enjoy in its five theaters, three restaurants and conservatory. I contributed language (both visual as well as written), direction as well as sketches such as those you see here.

Straz typography sketch

Straz building sketch

Straz spread