Nordstrom Takes Pinterest Engagement To New Level, Turns Most Pinned Items Into In-Store Displays

After’s report last week highlighting how Nordstrom is using popular Pinterest items as display promotions in a select number of stores, we wanted to find out more on the retail giant’s plans to transition their social media marketing efforts into actual in-store results.

When asked which items were chosen to be part of the Pinterest tie-in promotions, Johnson clarified that the products were selected from Nordstrom’s most pinned items in certain categories.

Pinterest accounts for Nordstrom’s largest social community, with 4.5 million followers as reported by, more than double the number of followers on the retailer’s Facebook company page.

By @amygesenhues