After Geekwire.com’s report last week highlighting how Nordstrom is using popular Pinterest items as display promotions in a select number of stores, we wanted to find out more on the retail giant’s plans to transition their social media marketing efforts into actual in-store results.
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When asked which items were chosen to be part of the Pinterest tie-in promotions, Johnson clarified that the products were selected from Nordstrom’s most pinned items in certain categories.
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Pinterest accounts for Nordstrom’s largest social community, with 4.5 million followers as reported by Geekwire.com, more than double the number of followers on the retailer’s Facebook company page.
