Thoughts on UX & CX
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A quick overview of customer segmentation.
Delivering Value To Customers
The importance of a clear, well-articulated value proposition for each targeted market segment.
Focus On The Customer
Suppose that, instead of trying to serve everybody, you identify a specific set of customers you can serve better than anyone else—with better products, better service, lower cost, or some combination of all three. This is your design target.
Exploring the New Frontier of Digital in-Store Retail
A look at a few emerging trends in the convergence of digital + physical retail space.
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